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Grace Kimball Memorial Lecture: “Science Communication: It's Not Just About the Facts”

Category: Event Calendar

Date and Time for this Past Event

  • Wednesday, Apr 12, 2023  8pm

Location

Wilkes University's Henry Student Center Ballroom, 84 W South Street

Details

Charlotte Hoffman Moser, MS, co-director of the Vaccine Education Center at Children's Hospital of Philadelphia, will present this year’s Grace Kimball Memorial Lecture, “Science Communication:  It's Not Just About the Facts.” The lecture is free and open to the public.

People make decisions based on knowledge gained through science every day. But, sometimes getting scientific information to people when they need it and in a way that it is useful for them can be difficult. One example is vaccines — a choice that can keep someone healthy, but a technology that is not always well understood.

The lecture will examine the relationship between science and science communication and explore theories of cognitive processing, attitude change, risk and trust while considering the two sides of any communication — message receipt and message delivery.